Love it or hate it Facebook is here to stay and for the not-for-profit sector it has the potential to be a great opportunity for free and accessible marketing. But setting up and managing a Facebook page for a business, charity, museum or anything(!) can feel like an incredibly daunting prospect. How do I even create a page? What do I do with it once I’ve created it? How do I engage with people and grow my audience? The questions may seem endless.
So let’s start with a good bit of sharing best practice – 5 examples of successful Facebook pages from the heritage sector.
OK so The National Trust has the resources, both financial and in people, to invest heavily in social media. However, it doesn’t mean that you can’t be as, if not more, successful! So what is it that makes The National Trust’s Facebook Page so good?…
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