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Digital Engagement – The Bowes Museum Experience: From a whisper to a roar- dealing with YSL coming to town

Claire Bailey Ross

As you may have heard, Yves Saint Laurent: Style is Eternal’ the UK’s first ever YSL retrospective  will open this  summer at The Bowes Museum in collaboration with Fondation Pierre Bergé-Yves Saint Laurent.  A few weeks ago at Show us Your Assets, Alison Nicholson, Digital Communications Officer at the Bowes Museum discussed how she dealt with all the digital activity associated with the announcement of the exhibition.

This post will focus on how Alison tried to gain the maximum advantage from the YSL exhibition announcement in January utilising digital tools to build interest and momentum around Bowes Collections and the forthcoming exhibition.

Co-ordinate Activity, Share ideas regularly & get away from your desks

2 weeks before YSL announcement day: They formed a small cross departmental team with members from marketing, IT, exhibitions, and the fashion & textiles curators.   They met every morning for two weeks prior to the exhibition…

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